What's hitting the shelves? New beverage launches: from espresso martini to bamboo water (2024)

CAFÉ SOLO’s Espresso Martini RTD cans

UK Cold Brew Coffee Liqueur Brand, CAFÉ SOLO, has launched new Espresso Martini cans.

The CAFÉ SOLO Espresso Martini Cans are the second product to launch in the CAFÉ SOLO range after the brand launched its debut CAFÉ SOLO Original Cold Brew Coffee Liqueur to shake up the coffee liqueur market in April 2024.

CAFÉ SOLO Espresso Martini is made with CAFÉ SOLO Original Cold Brew Coffee Liqueur, SOLO Coffee Espresso Strength Cold Brew and Premium British Vodka. Ground with exceptional coffee, SOLO Coffee boasts a ‘full-bodied flavor profile, rich acidity, and a refreshingly clean finish’, making the Espresso Martini cans the ultimate RTD for coffee lovers.

CAFÉ SOLO Espresso Martini Cans are available fromAmazonand CAFÉ SOLO’s website at an RRP of£3.99for a 125ml can.

Developed by former baristas, the brand uses ethically sourced beans from Brazil and Colombia, which are blended and expertly cold brewed to perfection.

At 15% ABV, the CAFÉ SOLO Espresso Martini cans are bar strength quality and produce the desired foam when shaken in thecan straight out of the fridge. They can also be shaken in a co*cktail shaker with ice.

Barritt’s Ginger Beer:new mixer line

Barritt’s Beverages International – a family-owned business hailing from Bermuda - is celebrating 150 years of its Barritt’s Ginger Beer with the launch of a new mixer line and brand refresh in the US.

The company's new products cater to co*cktail enthusiasts everywhere, offering the following in convenient 7.5oz cans:

  • OriginalGinger Beer:​The brand's signature recipe for over 150 years.
  • Sugar-Free Ginger Beer:​A delicious option for health-conscious consumers.
  • Sparkling Grapefruit Soda:​A vibrant and tangy mixer for adding a citrus twist to co*cktails.
  • Tonic Water:​A crisp and refreshing base for classic gin & tonics and modern co*cktails.
  • Club Soda:​A clean and bubbly mixer for highlighting spirits and liqueurs or enjoying on its own with a slice of citrus.

The new products feature refreshed packaging in colors reminiscent ofBermuda'spicturesque pastel homes, with on-pack recipes to help consumers build the perfect co*cktail at home.

Espadín Mezcal

Tres Tribus - a B Corp certified, small batch mezcal from the remote mountains of Oaxaca - has released its latest expression, its Espadín.

Hand-crafted by fifth generation mezcalero Juan Antonio Coronel, Tres Tribus’ Espadín is ideal for sipping or in co*cktails.

Cooked in an underground conical oven lined with volcanic stones, Tres Tribus’s Espadín captures the cornucopia of flavors from the maguey and complements them with a delicate smokiness. Rich herbaceous notes along with lemon and orange, hibiscus, peppermint and chocolate are slowly developed during fermentation in unique underground amphoras designed to regulate the fluctuating mountain temperatures.

Using water from the nearby Tidaá volcano aquifer and a hand-built still, Tres Tribus’ Espadín presents clean, complex aromas and flavors.

Tres Tribus debuted in 2023 with four expressions that helped the brand win the IWSC Agave Producer of the Year as well as Spirits Producer of the Year.

Tres Tribus Espadín is bottled at 45% ABV and retails for MSRP $49.99.

Bamboo water

UK brand Juno Bamboo is launching its new drink, Juno Bamboo Water.

The drink comes in three flavours: Juicy Mango, Zesty Yuzu and Passion Fruit. Its creators say that Juno Bamboo Water, “allows you to enjoy all the health benefits of ethical bamboo in a refreshing and revitalising drink, packed with natural antioxidants and vitamins.”

Bamboo has been used as a natural remedy for centuries and contains vitamins K, B6 and E. It is known to naturally support collagen, enhance immunity, and detoxify the body.

As part of its commitment to sustainability, Juno Bamboo has partnered with ‘1% for the Planet’, meaning each drink helps tackle global environmental issues. The drink has a RRP of £12.90 for six cans.

The perfect pairing: Lisbon art and wine

Portuguese winemaker, Porta 6, is launching Winemaker’s Selection White Wine in the UK.

The new launch joins Porta 6’s range of red, rosé and sparkling wines.

Produced in southern Portugal, this new aromatic white wine originates from vineyards overlooking the Atlantic ocean, and has tropical and citrus lime fruit flavours.

“Although the red wines of Lisbon are hugely popular worldwide, the region has always had a special reputation for white wines within Portugal, said Philip Critchley, associate sales director at Guy Anderson Wines.

“When tasting this new, fruity, easy-drinking blend, it’s easy to see why.”

The label depicts a unique Lisbon image of one of the city’s famous yellow trams, by street artist, Hauke Vagt.

Looking for more beverage NPD?

Pepsi Pineapple is back.

Read about the latest flavor - and more beverage launches - in last week's edition.

What's hitting the shelves? New beverage launches: from espresso martini to bamboo water (2024)

FAQs

Why are espresso martinis trending? ›

Some new fans may have been born out of the surging popularity of specialty coffee. Coffee bean aficionados are discerning connoisseurs of their local roasters, down to the last coffee ground. Adding these rich and aromatic brews to a vodka concoction may take their java passion to the next level.

What's the deal with espresso martinis? ›

The Espresso Martini originated in the 1980s, when late bartender Dick Bradsell created the “vodka espresso” at London's Soho Brasserie for a guest—supposedly a supermodel who requested a drink to “f—k me up and wake me up.” The original was served on the rocks, using little more than the titular ingredients, garnished ...

What model created the espresso martini? ›

While many pretenders claim that they invented the drink themselves, the real honor can be traced back to a British bartending legend in Dick Bradsell. He invented the drink at a club in the 1980s when a patron came up to him asking for a drink that would both wake him up and get him drunk.

What kind of person drinks espresso martini? ›

Espresso Martini

If this is your co*cktail of choice you are likely an intense individual who gives 100% to everything you do. Espresso Martini drinkers have a 'work hard, play hard attitude and are happy to take the lead in both professional and social situations.

Is an espresso martini an upper or downer? ›

Espresso martinis were supposedly created by a London bartender for a model who asked for a drink that would “wake her up, then mess her up” — only she didn't use the word “mess.” Similar to vodka Red Bulls, espresso martinis mix the “upper” of caffeine and the “downer” of alcohol.

What do the three beans in an espresso martini mean? ›

While there are many variations on the espresso martini co*cktail, you could say there's one standard garnish: three espresso beans floating on top. Tradition holds that these three beans represent health, wealth and happiness.

Why is there no martini in an espresso martini? ›

FYI: Technically, because it doesn't have gin or vermouth, an Espresso Martini isn't a martini at all, but it's known for being served in classic V-shaped martini glasses so no one seems to mind. We do think a coupette glass works much better though. These days, there are a ton of Espresso Martini variations.

Why are espresso martinis so expensive? ›

“The espresso martini fits perfectly into this scenario as it is primarily a nighttime co*cktail and extremely photogenic, making it a popular choice for a big night out,” Focht says. “Its visual appeal and association with special occasions contribute to its higher price increase compared to general inflation.”

What liquor is best for an espresso martini? ›

What Liquor is Best for an Espresso Martini? The traditional liquor blend for an espresso martini is a combination of vodka and coffee liqueur—usually Kahlúa. For this recipe, I use both vodka and Kahlúa, but I like to make it just a touch sweeter by using vanilla vodka instead of regular!

What is another name for an espresso martini? ›

Also known as the Vodka Espresso or Pharmaceutical Stimulant, the Espresso Martini is creamy, indulgent, and perfect for keeping the festivities going into the wee hours.

Are you supposed to eat the coffee beans in an Espresso Martini? ›

This is the co*cktail's trademark and are said to represent health, wealth and happiness and come from the traditional serving of Sambuca in Italy, where the beans are called con la mosca, which means “with the fly”. You can chew and eat the coffee beans in both co*cktails but it is a personal choice!

What are the keys to an Espresso Martini? ›

The five golden rules for making an Espresso Martini are: Always use fresh espresso, shake hard, don't stir, be flexible with sugar, use a high-quality vodka and drink presentation is key.

Do Italians make espresso martinis? ›

This Italian spin on the classic Espresso Martini calls for Amaro Averna in place of vodka, coffee liqueur, and espresso.

Are espresso martinis having a moment? ›

It's not just nostalgia espresso martinis' renaissance. Lisa Hawkins​, senior vice president for public affairs for the Distilled Spirits Council, told CNN Business that the “convergence of two major US consumer trends: Americans' affinity for high-end coffee and co*cktail culture” explains why it's having a moment.

Why is espresso so popular? ›

Espresso serves as the base for numerous popular coffee drinks, including cappuccino, latte, and americano. It can be made with various types of coffee beans and roast levels, allowing for a wide range of flavors and strengths.

When did espresso drinks become popular? ›

In the United Kingdom, espresso grew in popularity among youth in the 1950s in the standard form as well as cappuccino which is espresso, hot milk, and steamed-milk foam. In the United States, it became popular in the form of lattes (espresso and steamed milk), in combination with flavored syrups added.

When did dirty martinis become popular? ›

According to the Oxford Companion to Spirits & co*cktails, the practice of adding olive brine to one's martini has been around since at least 1901. The term “dirty martini” seemingly wasn't coined until the 1980s. However, Franklin Delano Roosevelt may have been an early proponent of using olive brine in co*cktails.

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